Eh/Relax
COMFORT HIGH HEELS
Eh/Relax focuses on promoting the idea that women can wear heels at any time and in any situation in life, without sacrificing comfort. The key to this campaign is the focus on the comfort offered by the shoes thanks to an innovation in the design of the Fonte line.
In this new version of the Fonte line, Martinelli has incorporated a more cushioned insole, called Elegant Relax, featuring a foam layer that significantly enhances walking comfort. This material allows heels to better adapt to the foot and reduce the impact of walking on hard surfaces, making the experience of wearing heels much more enjoyable for extended periods of time.
ELEGANCE RELAX
INSOLE FEATURES
Foam is a flexible and lightweight material that has the ability to absorb impacts and distribute weight more evenly. In heels, the foam insole acts as an additional layer of comfort, reducing pressure on the foot. While walking, the foam helps soften the impact of each step. This contributes to reducing fatigue and pain often caused by conventional heels.
The campaign focuses on giving a message that it is not necessary to choose between style and comfort: women can have both. Through this proposal, we want women to feel comfortable and confident wearing heels at any time of the day, whether it's a formal occasion or a casual outing, without worrying about their feet.
